Every product listing on an Indian marketplace or quick commerce app has to show the same core facts the law requires on the package. Rule 6(10) of the Legal Metrology (Packaged Commodities) Rules, 2011 makes e-commerce entities display the package declarations, such as the maker, packer or importer, country of origin, net quantity, MRP and consumer care details, on the listing. The Consumer Protection (E-Commerce) Rules, 2020 add seller details, price break-up, returns, warranties and the expiry date. For food, FSSAI adds its own list. More changes start on 1 January 2027 and 1 July 2027.
The Legal Metrology rule: Rule 6(10)
Rule 6(10) was inserted by G.S.R. 629(E) of 23 June 2017 and has applied since 1 January 2018. It says that an e-commerce entity shall ensure that the mandatory declarations in sub-rule (1), except the month and year of manufacture or packing, are displayed on the digital and electronic network used for e-commerce.
So the listing must show what the package shows under Rule 6(1):
| Declaration | On the listing? |
|---|---|
| Name and address of the manufacturer, packer or importer | Yes |
| Country of origin, for imported goods | Yes |
| Common or generic name of the commodity | Yes |
| Net quantity, in standard units | Yes |
| MRP, inclusive of all taxes | Yes |
| Unit sale price | Yes |
| Consumer care details | Yes |
| Best before or use by date, where applicable | Yes |
| Month and year of manufacture or packing | Not required online; still required on the package |
A proviso to Rule 6(10) places responsibility for the correctness of the declarations on the seller or importer where the marketplace is only a platform and exercises due diligence. See LMPC full form and meaning and LMPC vs BIS.
Country-of-origin filter from 1 July 2027
A new Rule 6(10A), as substituted by G.S.R. 312(E) of 27 April 2026, requires every e-commerce entity offering imported products to have a searchable and sortable country-of-origin filter on its listings from 1 July 2027. It is not yet in force. Sellers of imported goods should make sure the country of origin is filled in correctly on every listing before then.
Penalties
Since 1 May 2026, section 36(1) of the Legal Metrology Act, 2009 provides for an improvement notice for a first offence of wrong or missing declarations, a penalty of up to ₹5 lakh for a second offence, and ₹25 lakh to ₹50 lakh for later offences. It applies to sellers, including e-commerce sellers, as well as manufacturers, packers and importers.
The Consumer Protection (E-Commerce) Rules, 2020
The E-Commerce Rules (G.S.R. 462(E), 23 July 2020) split duties between the marketplace and its sellers.
What sellers must give the platform (Rule 6)
Rule 6(5) lists the information a seller on a marketplace must provide for display:
- Contractual information needed for an informed purchase decision
- The total price, with a break-up of other charges
- All mandatory notices and information required by law, and the expiry date of the goods
- All relevant details of the goods, including country of origin
- The seller’s grievance officer details
- For imports, the name and details of the importer and guarantees about the authenticity of the products
- Return, refund, exchange, warranty and guarantee terms, including return shipping costs
- Delivery and shipment details
- Relevant guarantees and warranties
Under Rule 6(4), sellers also give the platform their legal name, headquarters and branch addresses, contact details, and GSTIN or PAN.
What the marketplace must display (Rule 5)
Rule 5(3) makes the marketplace display its sellers’ business names, addresses, customer care numbers and ratings, give complaint ticket numbers, show return, refund, warranty and delivery information, explain its main ranking parameters, and display all the information sellers provide under Rule 6(5). Rule 4(6) adds that any e-commerce entity selling imported goods must name the importer.
Amendments from 1 January 2027
The Department of Consumer Affairs has amended the rules through the Consumer Protection (E-Commerce) (Amendment) Rules, 2026, which come into force from 1 January 2027. The amendments cover:
- Every e-commerce entity joining the National Consumer Helpline’s convergence process, and giving complainants a copy of their complaint as recorded
- No manipulation of search results, and clear labels on sponsored listings
- Price reductions showing both the reduced price and the prior price, defined as the lowest price in the preceding 30 days
- Self-audits for dark patterns
- Seller disclosures, including best-before dates and importer and country-of-origin details
Read the gazette text when it is published before relying on the exact wording.
Food listings: FSSAI’s requirements
FSSAI’s direction on e-commerce food businesses (2022) sets the food-specific rules:
- Sellers on a platform must display their FSSAI licence or registration number.
- A clear image of the principal display panel of pre-packed food must be shown, except batch number, best before, expiry, manufacture date and MRP.
- Food delivered to the consumer must have a remaining shelf life of 30 percent or 45 days before expiry.
- E-commerce food businesses that store, deliver or take orders need a Central licence.
FSSAI repeated these points in an advisory of December 2024 and a meeting with e-commerce platforms in July 2025. See our FSSAI licence guide and FSSAI number check.
BIS details on the listing
Neither the Legal Metrology rules nor the E-Commerce Rules name the BIS licence number as a separate field. In practice, it belongs on the listing anyway:
- The ISI or CRS mark with the IS number and CM/L or R-number is part of the product’s label, which marketplaces ask sellers to show in images.
- Amazon’s seller support has told sellers that detail pages should show the BIS mark with the registration number. See selling on Amazon.
- In its February 2026 order against Snapdeal, the CCPA named listings that lacked the manufacturer’s name, address and BIS certification numbers as a lapse.
Listing checklist
- Manufacturer, packer or importer name and full address, as on the package
- Country of origin, written in full, for imported goods
- Common or generic name and net quantity
- MRP inclusive of taxes, matching the printed MRP, and the unit sale price
- Consumer care details
- Best before or expiry date, where it applies
- Returns, warranty and delivery terms
- Images of the label showing the BIS mark, IS number and licence number for notified products
- FSSAI licence number and a principal display panel image for food
How Aaditech can help
Aaditech registers packers and importers under Rule 27 of the Legal Metrology rules, reviews packaging artwork and listing content against Rule 6 before you go live, and handles the BIS, WPC, EPR and FSSAI approvals behind the label. Our team includes former BIS officers. See our LMPC registration service or the marketplace compliance guide.