Meesho makes it easy to start selling: its supplier page says you need a GSTIN, or an Enrolment ID or UIN if you are not GST-registered, and a bank account. But the product rules are the same as on any other platform. If a product is under a BIS order, such as toys, steel bottles, kitchenware, small appliances, chargers or footwear, it needs the ISI mark or a CRS registration held by its manufacturer, and every listing needs the Legal Metrology declarations. Many small Meesho suppliers buy from wholesale markets, which is exactly where uncertified stock comes from.
What Meesho asks for to register
Meesho’s supplier page lists:
- A GSTIN, for GST-registered sellers, or an Enrolment ID or UIN, for non-GST sellers
- A bank account, which Meesho’s registration lesson says should carry the business name registered on the GSTIN
Meesho keeps its prohibited and restricted items lists in the supplier panel, behind the login. Its public lesson warns that suppliers who sell restricted products will be delisted and may have their details passed to law enforcement.
What a Meesho listing must show
Meesho’s Legal Metrology lesson cites the Legal Metrology Act, 2009 and the Packaged Commodities Rules, 2011, and asks suppliers to give:
- The product name and brand name, and for packs with several products, each one’s name and brand
- The name and address of the manufacturer and packer, and of the importer for imported goods
- The country of origin
- The net quantity, weight or volume
- The best before, use by or expiry date, mainly for perishable goods
- The MRP, which must match the label; the listed price cannot be higher than the MRP
- The size or dimensions
These follow Rule 6(10) of the Legal Metrology rules. See what an e-commerce listing must show.
Products Meesho sellers list that need BIS
| Product | BIS needed | Guide |
|---|---|---|
| Toys of all kinds, for children under 14 | ISI, IS 9873 and IS 15644 | Selling toys online |
| Steel, copper and aluminium water bottles, vacuum flasks, insulated lunch boxes | ISI | Plastic vs metal bottles |
| Pressure cookers, gaskets, gas stoves, stainless steel cookware, aluminium utensils | ISI | Selling kitchenware online |
| Hand blenders, kettles, trimmers, hair dryers, irons, room heaters | ISI | Selling home appliances online |
| Chargers, power banks, earbuds, smart watches, Bluetooth speakers, LED bulbs | CRS | Selling electronics online |
| Sports shoes, general purpose shoes and other listed footwear | ISI, under the footwear orders | Marketplace compliance guide |
| Sanitary napkins and baby diapers | ISI, IS 5405 and IS 17509 | Sanitary napkins BIS page |
Products that need no BIS include phone covers, USB cables, ordinary clothing, plastic bottles and most home decor. See is BIS required for mobile accessories and is BIS required for clothing.
The risk for wholesale-sourced stock
Hand blenders, bottles, toys, earbuds, chargers and sports footwear are among the goods BIS has seized from e-commerce warehouses since 2025. In its March 2025 release BIS described non-certified products as those with no ISI mark, or an ISI mark with an invalid CM/L number, and it traced products on two large platforms back to a single uncertified supplier. See BIS raids and CCPA orders on e-commerce.
A Meesho supplier buying from a wholesaler cannot get a BIS licence for someone else’s factory. What it can do is check every product before buying it:
- Find the mark on the product or box: the ISI mark and CM/L number, or the CRS Standard Mark and R-number.
- Check the number on Manak Online or BIS Care for ISI, or crsbis.in for CRS.
- Match it. The licence should be valid, for that product, and for the factory or brand on the box. A number that belongs to a different product or company means the goods are not certified.
- Keep a copy of the licence record with your purchase invoice.
If you make the products yourself
If you manufacture, get your own factory certified. Indian manufacturers can use BIS’s simplified procedure for many ISI products, and BIS sets lower minimum marking fees for micro and small units. See BIS certification cost and our ISI mark certification guide. If you sell under your own brand made by someone else, see private label and BIS.
How Aaditech can help
Aaditech is an independent compliance consultancy, not part of Meesho. We check suppliers’ BIS licences against BIS’s records, certify small manufacturers’ products under ISI and CRS, and register packers and importers under Legal Metrology. Our team includes former BIS officers. See our ISI mark certification and LMPC registration services, or the marketplace compliance guide.